This showed up in my inbox…
“6 Tactics to Help You Market Like the Big Guys
If history has anything to teach us, it’s that underdogs always have a fighting chance. Learn how to market like a big corporation with your small business budget.”
Do we see any songwriting schtick in here? You should.
Schtick #1. Notice how they are marrying the bit about underdogs rising to the top with the idea of small companies marketing like the big boys.
Isn’t that cute?
One has absolutely nothing to do with the other. I’ll tell you why in a second.
For now, just realize they took an emotional thought of underdogs overcoming the odds, and married it to whatever they wanted to get you to believe it. Songwriting is about drawing emotion out like a bucket in a stone well. Similar to what these guys are doing… maybe their songwriters on the sly.
Schtick #2? Oreo cookie technique. What they wanted you to believe is the tasty cookie outside, and the fluffy emotional crème inside was the underdog bit.
Clever, uh? Kind of like a title in a chorus.
Back to why the reason those two thoughts have nothing to do with each other. If you’re a small business? You don’t market like a big corporation. Some similarities, but not same.
They are two different animals. Just goes to show you, just because some known organization spits out stuff, doesn’t mean it’s right. Wonder how many gullible unsuspecting entrepreneurials will fall for that ad expecting to rise to the top by simply advertising like the big dogs.
And that was Schtick #3.
If you did what these folks said in songwriting, you could be writing folk songs and playing them out on the dance floor at the club on Friday nights. Because you’re a small songwriter writing like the dance boys.
You got to learn to think for yourself man.
Got to take it in, think on it, and decide for yourself…
Is this bulls pit or is this accurate?
Don’t believe it just because some household name said it.
Same holds true for songwriting. Don’t believe it just cause you read it on the net on some forum or blog.
In fact, don’t even believe everything I just said without checking it out in your own head.
I’m not offended. I WANT you to think for yourself.
You need to know it inside… or you won’t use anything I say to it’s potential.
It’s one of the quickest ways to get your songwriting intuition up to speed.
Another way is subscribing to TuneBooster. https://www.tunesmithtips.com/newsletter/